Campaign Director

One of our clients is a rich media company that provides a scalable solution for dynamically creating and delivering unique, interactive, and targeted online display ads. They offer a very innovative and dynamic ad platform for both performance and brand marketers. Their ad serving technology optimizes a wide array of advertiser messaging and product offerings within powerful brand creatives, yielding higher consumer relevancy in marketing executions.

Our client is looking for a Campaign Director  in their San Mateo, CA office. As a leader on the Ad Operations team, this role is responsible for leading a team of campaign managers to launch, execute and optimize all client campaigns.  This role will work closely with advertisers, agencies, senior management and other campaign managers to develop and execute on a strategy that clearly leverages our client's technology and capabilities in this market. 

Responsibilities

• Build and lead a world class team of campaign managers that can leverage the internal system to optimize across media, targeting and creative
• Develop best practices for creative and media optimization across display media campaigns
• Manage campaign management team to work with advertiser sales and account management teams to manage and optimize the client's creative execution across multiple media providers
• Manage all internal media buying efforts on behalf of direct response advertisers

Qualifications

• MUST HAVE - at least 5 years experience in managing a team of campaign managers at a major portal, display ad network or lead generation company
• MUST HAVE - had prior direct responsibility for revenue and gross profit objectives in media buying campaigns
• MUST HAVE - experience in building and managing online marketing campaigns for large Fortune 500 advertiser and their respective agencies
• Deep understanding of multi-variate and other creative testing methodologies
• MUST HAVE - extensive experience with online media buying efforts across portals, large publishers and display ad networks
• Understanding of trafficking in display ad server technologies
• Strong analytical & metrics oriented mindset that can't only process quantitative results but also provide actionable suggestions based on these results
• Proactive, energetic, leader that can thrive in an entrepreneurial setting
• Multi-functional and able to perform in a team-based environment
• Bachelor Degree in Related Field