Data Analyst

Our client is a Top 10 Ad Network. The network combines premium and niche inventory with a superior, proprietary technology that allows advertisers to increase brand awareness, catalyze customer action and improve ROI. They work with many of the top interactive agencies around the country, as well as with direct advertisers from both brand and direct-response disciplines.

Network Highlights

• Advanced targeting capabilities with the ability to target very specific audience profiles
• Complete transparency and site-level reporting for optimal advertiser control
• Advanced dynamic optimization engine ensures the highest ROI.

We are assisting this client with a search for a Data Analyst to be based in the New York office as part of their analytics team.

Responsibilities

• Maintain, develop and support all non-standard reports and reporting procedures
• Apply appropriate analysis techniques (i.e. exploratory, supply chain, regression, cluster, what if, solver) to conduct campaign performance and delivery analysis
• Analyze segment performance data to identify profitability and performance drivers
• Determine, test, and update value of data and make recommendations as required
• Assist with testing and evaluation of new reporting and data mining solutions
• Work with Sales, Analytics and Business Development to provide expected delivery and yield forecasts for individual campaigns and the entire network
• Gather data and assist with business research, identify options, perform cost-benefit analysis and proposals
• Outline forecasts and performance and create reports and spreadsheets

Qualifications

• MUST HAVE - at least 4 years of experience in quantitative analysis and research
  Strong ability to extract and present insights from large data sets
• MUST HAVE - BS in Statistics, Mathematics, Econometrics, or related field
• MUST HAVE - strong understanding of digital advertising optimization techniques
• MUST HAVE - strong analytic and MS Excel Skills
• MUST HAVE - experience with data mining toolsets (SAS, SPSS, R, Matlab, etc.)
• SQL skills are a plus
• Familiarity with advertising data exchanges is a plus

Jobdot is a recruiting firm specializing in the national placement and staffing of digital media personnel. Our clients include both media and technology companies which offer a wide range of advertising solutions.

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