News of the Day

By Amanda Maffey   |   Posted at 3:20 pm on August 21, 2012   |   No Comments

Gannett Closes Deal for Social-Marketing Firm Blinq Media

Pact Connects Blinq With Gannett Ad Sales Team, Marketer Contacts

Gannett, the owner of newspapers including USA Today, has acquired Blinq Media, a company that helps place ads on Facebook, in a bet that marketing on social networks is no passing fad. The deal makes Blinq part of Gannett Digital Marketing Services, which includes the online circular business ShopLocal and the rich-media ad company PointRoll. Terms were not disclosed.

Blinq helps advertisers and ad agencies optimize ad-buying on social platforms, primarily Facebook. That’s an area that Gannett had determined represented a hole in its portfolio of products and services for advertisers, both local marketers trying to expand their reach and large advertisers trying to target people locally, the company said today.

“We want to be the leader in local social marketing,” said Vikram Sharma, CEO of Gannett Digital Marketing Services.

Gannett had been working in recent months to identify the right acquisition target, talking to Blinq and its competitors as well as advertisers, partners and even Facebook, according to Jack Williams, president of Gannett Digital Ventures.

Read more: AdAgeMEDIANEWS

Mobile Text Ads To Hit $7.4 Bil By 2017

Ad spending on mobile messaging will reach $7.4 billion by 2017, fueled by a surge in location-based SMS text ads, according to a new forecast by U.K.-based Juniper Research.

While SMS may lack the pizzazz of rich media ads, they offer wider reach and a better chance of being opened, even if unsolicited, the firm said.

“Sending adverts using mobile messaging gives advertisers a simple, cheap and effective way of reaching consumers,” stated report author Charlotte Miller. “Adding location technologies is an even more powerful proposition, particularly for transactional advertising, as marketers can reach consumers who are near a location where they can purchase.”

Read more: MediaPost



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